GSMA
Mobile World Congress
Barcelona
Agency: George P Johnson Worldwide London
Role: Demo designer, Space planning, 3D visualization
Tools: 3Ds Max, Autocad
Spanning nearly 2,000 square meters, 'Innovation City' in 2016 or 'Connected City' in previous years brought to life typical scenarios in urban and rural settings, demonstrating how mobile connectivity expands possibilities for consumers both at home and at work. Innovation City not only represents the GSMA but also several partners who invest in and exhibit within the city. They also contribute to a global marketing campaign aimed at raising awareness of traffic and news originating from Innovation City.
GSMA | #Experiential & event marketing, #Experiential marketing, #Experiential technology, #Trade Show Exhibits & Marketing, #Virtual and hybrid experiences
My role consisted of supporting the creative director in developing the overall space planning and architecture for some of the partners within the space. With the wider team, we worked on the demo experiences for the products, producing 3D visuals and technical floor plans.
Engaging anyone with dense and technical information can be challenging, particularly in a bustling tradeshow environment. To inform customers about AT&Tâs expanding industrial applications, we developed a dynamic digital app. This 3D model city display allowed users to explore AT&T's applications. By using an iPad with the digital version of the small city, interactive animations would illustrate various scenarios, enhancing the narrative for each specific industrial application.
