Crush City: a virtual conference on the future of global tax compliance, created by Shiraz Creative in partnership with 82 South.
A tax conference isn't the obvious place for an immersive experience, but that was exactly the brief from Avalara: a virtual world that could bring its global audience together in one place.
The answer was a fully walkable 3D city made up of eighteen neighbourhoods, each built around a different industry or business offering. Visitors explored at their own pace, moving between networking lounges, roundtable discussions, on-demand keynotes and one-to-one meetings, with an exclusive performance by Aloe Blacc.
The event reached more than 6,000 registrations and 3,200 unique attendees, and won a Gold Telly Award for Immersive & Mixed Reality, a Webby Honoree and the BizBash Experience Award for Best Virtual Experience.
