McLaren Global Retailer Conferences — Product Reveal.
To meet McLaren's requirements, we proposed building a bespoke brand environment within the property's grounds. Guests entered the structure via a short walk from the South Wing of the hotel and experienced an exciting, dynamic conference space.
The structure was designed to blur the lines between its form and the natural surroundings in which it was situated. Mirrored panels at the entrance reflect the surrounding environment, and a narrow strip of LED lighting draws delegates toward the entrance.
