Mobile World Congress.
Spanning nearly 2,000 square meters, "Innovation City" (2016), or "Connected City" in previous years, brought to life typical scenarios in urban and rural settings, demonstrating how mobile connectivity expands possibilities for consumers both at home and at work. Innovation City not only represents the GSMA but also several partners who invest in and exhibit within the city, contributing to a global marketing campaign aimed at raising awareness of traffic and news originating from Innovation City.
My role consisted of supporting the creative director in developing the overall space planning and architecture for some of the partners within the space. With the wider team, we worked on the demo experiences for the products, producing 3D visuals and technical floor plans.
To inform customers about AT&T's expanding industrial applications, we developed a dynamic digital app: a 3D model city display that allowed users to explore AT&T's applications. Using an iPad with the digital version of the small city, interactive animations illustrated various scenarios, enhancing the narrative for each specific industrial application.
